外贸btoc海外推广应该在什么地方花钱？
现在国内有的公司提供seo海外推广，每年六万，什么全球多少服务器、多少搜索引擎、多少语种、快速曝光、全面开花等等，就是不承诺排名效果。其实谁也保证不了排名，在seo上花钱没错，但不是越贵的就越好。
seo属于“尽人力而听天命”的事情，该做的事情做好了就行了，不要指望有什么灵丹妙药。
seo上花钱适可而止就行了，还有其它地方要花钱，Ethan指出四个地方：
1，花钱买文章，Buy Articles $10 – Custom SEO Content
其实这个也属于seo的一部分，但要直接找国外公司，比如seoarticlewritingpros.com，或者招聘个英语八级。
2，花钱买Keyword advertising，比如google右侧的广告，这叫ppc，就是竞价排名广告。
Keyword advertising is the easiest and cheapest way to target your ad buys. Buying keyword advertising with Google or Overture lets you target customers before the ad even displays, making it a great option for companies without extensive advertising resources.
3，花钱买E-newsletter advertising，这叫邮件列表广告。
E-newsletter advertising is another inexpensive but effective way of reaching targeted customers. There are thousands of e-newsletters published every week on almost every subject imaginable. Try to find at least five different e-newsletters that cover topics that tie in with your products.
For example, if you sell digital camera equipment, you could look for newsletters dedicated to the art of digital photography. An ad in a newsletter of this type would be seen exclusively by digital photographers.
4，花钱买Banner or button ads，这叫横幅广告。
Banner or button ads are still an option, of course, as long as you advertise on sites that your potential customers are already visiting. Continuing our example of selling digital camera supplies, we would look for sites that offer tips and advice about digital photography and approach them to see if they are willing to sell advertising space on their site.
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